Enhancing Your Online Learning Platform with AI

Online courses (or eLearning) have become increasingly popular, with more and more students opting to take part in distance learning courses and open education programs. The use of technology has made education more accessible and convenient for students, but there is still room for improvement in terms of personalisation and effectiveness.  Artificial Intelligence (AI) has […]

Could You Benefit From A Business App?

When customers are constantly online, you will want to find ways to beat competitors to the punch by reaching potential buyers before anyone else does. To do that, you need to leverage the most accessible connection possible with users – with a new website or business app on their smartphones today. The average adult spends […]

Google Analytics: What is GA4 and should I make the switch?

As of July 1st 2023, GA4 was made the default version of Google Analytics and will be the sole option for analytics tracking. If you need to ask yourself, ‘should I switch to GA4?’ then you’ve probably answered your own question. But if you’re wondering what GA4 is and why you need it, read on. […]

Expert’s Guide to Using Google Search Console

If you’ve looked into digital marketing recently, you may have encountered the term Google Search Console. A web service provided by Google, the Search Console can support you in more ways than one. Below, we’ve taken a closer look at the Google Search Console, its uses, and how it can help you. Take a look […]

How Web Design Affects SEO

collage of web designs in laptop screen format

Modern businesses are heavily affected by search engine rankings. Climbing to the top of these rankings can help to make your business’s website more visible online. This encourages an increase in web traffic and expanding your client base. Search engine optimisation (SEO) is a technique that is used to help increase the ranking of your […]

What Is Website Maintenance And Why Is It Important?

Running a website takes a lot more effort than just setting it up, which is why it is important to have a plan for your website maintenance. Your website is a huge part of your business and you want to ensure it’s running as smoothly as possible. Clients and customers are much more likely to […]

12 Questions To Ask Before Hiring A Web Design Agency

Hiring a web design agency is one of the most important tasks you’ll face as a business owner. Whether you’re designing a brand new website for your business for the very first time or redesigning an existing one, the web designer you decide to hire will dictate your website’s success. No pressure, right? Of course, […]