Google Business Profile: What Is It & Why Do I Need It?

Many customers rely on online search to connect with businesses and brands today. With Google holding 92% of the global search engine market, Google Business Profile is the ultimate online space for customer-business interaction. Google Business Profile (formerly known as Google My Business) is a tool that enables you to create, manage and optimise your […]

What is Social Media Management?

Social media has become a key aspect of marketing in recent years and your online presence can make or break your marketing strategy. A solid online presence helps you to communicate with your clients, reinforce your branding and grow your followers. Social media management is crucial to a solid online presence and ensures that you […]

The Most Important Social Media Trends So Far In 2023

If there’s one thing we can count on, it’s that social media is always changing. Social media is one of the fastest growing, rapidly changing industries in the world. With over 4.74 billion users, it caters to more than half the entire globe. In 2023, even the smallest company will benefit from a social media […]

How To Optimise Your Organisations Digital Marketing Budget

Most marketing teams wish they had more budget, but what if you could make a few small tweaks to make your budget go further?  This article will help you by providing simple suggestions to better identify gaps in your marketing process and maximise your budgets.  At a time when most marketing activities can be measured, […]