12 Ways to Market Your E-Commerce Website

If you have a thriving offline business, you are no stranger to marketing. However, the strategies for driving traffic to your online store can be very different. With your new online (e-commerce) store, you’ll be able to reach more prospective customers than ever before — and you’ll have complete control over their shopping experience. But […]

8 LinkedIn Mistakes You Should Never Make

Linkedin business profile app log-in page on phone

With so many professional and social platforms nowadays, it’s hard to keep track of the rules and if you’re optimising your professional profile in the right way. Many businesses, professionals and marketers get overwhelmed with the number of tools and platforms available and which are best for their time and business. In a lot of […]

Email Marketing: 5 Strategies for Better Email Campaigns

Email marketing is an incredibly effective strategy for your brand. However, it isn’t just clicking send on an email to your customers every couple of weeks. Good email marketing begins with using effective strategies. But what are the most effective email marketing strategies? With the increase in interest in digital marketing strategies, it can feel […]

Curating an Online Profile: How to Use LinkedIn as a Small Business

As a digital marketing agency, we’re often asked how social media can be used within a content marketing strategy. Many people think of Instagram, Facebook, and even TikTok, when they think of social media marketing, but rarely do people immediately think of LinkedIn. While you may be wondering what the point of using LinkedIn is […]

Why Is Social Media Management Important In Modern Business?

3 women looking at social media strategies on their android phone

Social media is a huge part of our lives these days. From Instagram to Twitter to LinkedIn, everyone has a profile on at least one of these platforms. Social media, for all its flaws, is one of the best marketing tools that have come out of the innovations in technology in the past few decades. […]

Branding Vs. Marketing: The Difference Between The Two

promotional materials laid out ready for branding and marketing strategies

Whether you’re just starting out in business or you’ve been thriving for a few years, you’ve probably heard quite a lot about marketing and branding. These two buzzwords float around business a lot, but what do they actually mean? For people not in the know, the two may seem interchangeable, but they are not. Branding […]

What is a Social Media Influencer?

In the age of social media, a brand’s presence on these platforms is crucial to recognition, marketing and engagement. Social media creates a channel of communication between a consumer and a brand, raises awareness of products, and can boost conversion rates on your website. But how do you incorporate social media into your marketing strategy? […]

YouTube Marketing Strategies: 10 Tips to Grow Your Channel

Are you looking to increase your YouTube subscriber count, generate more views and potentially increase sales? Using the right YouTube marketing strategies can easily help your YouTube channel’s performance. In order to be successful on YouTube today, you must delve into the platform’s dynamics. It will ultimately help you understand what works for others and […]

Content is King

In today’s digital age, businesses have the opportunity to connect with their customers and build their brand through online content creation. With the rise of social media and the ease of publishing content on the internet, businesses can now reach a wider audience than ever before. In this article, we will explore the importance of […]

5 Key Content Marketing Trends of 2023

There have been some exciting changes in the world of content marketing so far in 2023.   So we’ve collated an overview to help you get to grips with the trend setters, and give you the boost on your content journey!   One of the biggest trends we’re seeing is the use of interactive content […]