Podcast 101: How to Use Podcasting as Part of Your SEO Strategy

Happy National Podcast Day! To celebrate, we’ve decided to share our experience, and the tips and tricks we’ve picked up on a recent podcasting project. Over the last quarter, we’ve worked with Seaspray Private and Seaspray Financial to develop their online podcast. As part of the larger project, our Creative and Web teams were brought […]

Why Is Search Engine Optimisation Effective?

Magnifying glass representing the search for effective SEO strategies

When searching for digital marketing strategies, you’re likely to come across the term search engine optimisation, often referred to as SEO, and you’re probably wondering what it is. Search engine optimisation is a digital marketing strategy that aims to improve your business’s visibility in search engine rankings, improving your web traffic and click-through rate. Everyone […]

Expert’s Guide to Using Google Search Console

If you’ve looked into digital marketing recently, you may have encountered the term Google Search Console. A web service provided by Google, the Search Console can support you in more ways than one. Below, we’ve taken a closer look at the Google Search Console, its uses, and how it can help you. Take a look […]

How Web Design Affects SEO

collage of web designs in laptop screen format

Modern businesses are heavily affected by search engine rankings. Climbing to the top of these rankings can help to make your business’s website more visible online. This encourages an increase in web traffic and expanding your client base. Search engine optimisation (SEO) is a technique that is used to help increase the ranking of your […]