The power of video: supercharging your marketing strategy

As the online community grows, so do the channels available to promote your business. Like other marketers or business owners, it’s important to know which channels to use when promoting and what the best options are when targeting your audience. Video marketing describes the use of video content to promote or inform audiences about your […]

What is a Social Media Influencer?

In the age of social media, a brand’s presence on these platforms is crucial to recognition, marketing and engagement. Social media creates a channel of communication between a consumer and a brand, raises awareness of products, and can boost conversion rates on your website. But how do you incorporate social media into your marketing strategy? […]

3 Reasons Content Writing Is An Important Part Of Your Digital Marketing Strategy

Content creation is considered a relatively new career path, but content has been a hugely important part of marketing for years. When we talk about content, we can be talking about everything from the copy on website pages to the images, captions, and videography that features on social media. Content writing refers to all aspects […]

Content is King

In today’s digital age, businesses have the opportunity to connect with their customers and build their brand through online content creation. With the rise of social media and the ease of publishing content on the internet, businesses can now reach a wider audience than ever before. In this article, we will explore the importance of […]

5 Key Content Marketing Trends of 2023

There have been some exciting changes in the world of content marketing so far in 2023.   So we’ve collated an overview to help you get to grips with the trend setters, and give you the boost on your content journey!   One of the biggest trends we’re seeing is the use of interactive content […]