How To Choose A Domain Name (10 Top Tips)

Choosing the right domain name for your company is so important – ultimately, it’s how your audience will find and remember you. A custom domain will help your website stand out from the crowd and possibly even boost your SEO. But with over 360 million domain names registered, it can be hard to find one […]

Branding Vs. Marketing: The Difference Between The Two

promotional materials laid out ready for branding and marketing strategies

Whether you’re just starting out in business or you’ve been thriving for a few years, you’ve probably heard quite a lot about marketing and branding. These two buzzwords float around business a lot, but what do they actually mean? For people not in the know, the two may seem interchangeable, but they are not. Branding […]

What Is Personal Branding? And Why is it so Important to Your Brand?

Personal branding has been an important aspect of marketing since its inception. Even in traditional marketing, being recognised as a brand is key to inspiring customer retention, but in the world of digital marketing, your personal brand is essential. But what actually is your personal brand and how can it affect your marketing potential? Read […]

How Does A Good Brand Help My Business?

Brand identity is key to your business’s marketing strategy. It makes you recognisable, builds trust, and inspires customer loyalty. Creating a strong brand identity should be one of the first things you consider upon starting your business. It will ensure the positive perception it stands for becomes associated with your company. Good branding can aid […]

Top Irish Brands and Why They’re So Successful

Aerial image of Dublin, Ireland showing offices of top Irish Brands

Ireland is a small country with a population of just over 4.9 million people, but it has a rich culture and a thriving business sector. Irish brands are known for their quality, innovation and unique branding strategies. St. Patrick’s Day is Friday so what better time to publish this article! In this blog post, we […]

Top Tips When Choosing Your Brand Colours

Why is your brand colour palette so important? When building a brand, your colour palette is one of your most crucial considerations. Along with your tone of voice, fonts and brand values, it helps people understand who you are and why you’re here – which, in turn, attracts the right customers to your brand. “Choosing […]