Email Marketing: 5 Strategies for Better Email Campaigns
Email marketing is an incredibly effective strategy for your brand. However, it isn’t just clicking send on an email to your customers every couple of weeks. Good email marketing begins with using effective strategies. But what are the most effective email marketing strategies? With the increase in interest in digital marketing strategies, it can feel […]
Curating an Online Profile: How to Use LinkedIn as a Small Business
As a digital marketing agency, we’re often asked how social media can be used within a content marketing strategy. Many people think of Instagram, Facebook, and even TikTok, when they think of social media marketing, but rarely do people immediately think of LinkedIn. While you may be wondering what the point of using LinkedIn is […]
Why Is Social Media Management Important In Modern Business?
Social media is a huge part of our lives these days. From Instagram to Twitter to LinkedIn, everyone has a profile on at least one of these platforms. Social media, for all its flaws, is one of the best marketing tools that have come out of the innovations in technology in the past few decades. […]
Why Is Search Engine Optimisation Effective?
When searching for digital marketing strategies, you’re likely to come across the term search engine optimisation, often referred to as SEO, and you’re probably wondering what it is. Search engine optimisation is a digital marketing strategy that aims to improve your business’s visibility in search engine rankings, improving your web traffic and click-through rate. Everyone […]
Branding Vs. Marketing: The Difference Between The Two
Whether you’re just starting out in business or you’ve been thriving for a few years, you’ve probably heard quite a lot about marketing and branding. These two buzzwords float around business a lot, but what do they actually mean? For people not in the know, the two may seem interchangeable, but they are not. Branding […]
What is a Social Media Influencer?
In the age of social media, a brand’s presence on these platforms is crucial to recognition, marketing and engagement. Social media creates a channel of communication between a consumer and a brand, raises awareness of products, and can boost conversion rates on your website. But how do you incorporate social media into your marketing strategy? […]
3 Reasons Content Writing Is An Important Part Of Your Digital Marketing Strategy
Content creation is considered a relatively new career path, but content has been a hugely important part of marketing for years. When we talk about content, we can be talking about everything from the copy on website pages to the images, captions, and videography that features on social media. Content writing refers to all aspects […]
Expert’s Guide to Using Google Search Console
If you’ve looked into digital marketing recently, you may have encountered the term Google Search Console. A web service provided by Google, the Search Console can support you in more ways than one. Below, we’ve taken a closer look at the Google Search Console, its uses, and how it can help you. Take a look […]
What Is Website Maintenance And Why Is It Important?
Running a website takes a lot more effort than just setting it up, which is why it is important to have a plan for your website maintenance. Your website is a huge part of your business and you want to ensure it’s running as smoothly as possible. Clients and customers are much more likely to […]
