What is a Social Media Influencer?

In the age of social media, a brand’s presence on these platforms is crucial to recognition, marketing and engagement. Social media creates a channel of communication between a consumer and a brand, raises awareness of products, and can boost conversion rates on your website. But how do you incorporate social media into your marketing strategy? […]

3 Reasons Content Writing Is An Important Part Of Your Digital Marketing Strategy

Content creation is considered a relatively new career path, but content has been a hugely important part of marketing for years. When we talk about content, we can be talking about everything from the copy on website pages to the images, captions, and videography that features on social media. Content writing refers to all aspects […]

Expert’s Guide to Using Google Search Console

If you’ve looked into digital marketing recently, you may have encountered the term Google Search Console. A web service provided by Google, the Search Console can support you in more ways than one. Below, we’ve taken a closer look at the Google Search Console, its uses, and how it can help you. Take a look […]

What Is Website Maintenance And Why Is It Important?

Running a website takes a lot more effort than just setting it up, which is why it is important to have a plan for your website maintenance. Your website is a huge part of your business and you want to ensure it’s running as smoothly as possible. Clients and customers are much more likely to […]