The Most Important Social Media Trends So Far In 2023

If there’s one thing we can count on, it’s that social media is always changing. Social media is one of the fastest growing, rapidly changing industries in the world. With over 4.74 billion users, it caters to more than half the entire globe.

In 2023, even the smallest company will benefit from a social media presence. Simply put, it’s one of the best ways to make sure you’re consistently at the forefront of your customer’s minds. But with trends constantly changing, we know how difficult it is to keep up with the competition, which is why our team has pulled together a list of the 7 most important social media trends so far in 2023, to make sure that you don’t just keep up with the competition, but stay ahead.


1. Micro influencers

Micro influencers are social media personalities with a smaller but highly engaged following. This is proving to be an effective way to reach a target audience quickly and efficiently.

Micro influencers are becoming increasingly popular in the marketing world. They have the potential to help companies reach their target audience in a unique and effective way. 

Micro influencers have highly engaged and loyal audiences with a smaller reach than that of a macro influencer. They are likely to have more authentic and genuine relationships with their followers, which can be beneficial for brands. Micro influencers have a smaller audience size, and can often be more cost-effective than working with a macro influencer. Ultimately, micro influencers offer a great opportunity for companies to reach their target audience in a more personal and meaningful way.


2. Reels

Instagram Reels, a feature that allows users to create and share videos, has become increasingly popular since its launch in 2020. 87% of marketers claim video has helped them achieve a good ROI, nearly 40% of Gen Z turn to social platforms such as TikTok and Instagram before Google.

Instagram Reels are a great way to get creative and engage with your followers; they allow you to create videos, add effects, and sound from a library of licensed music and audio clips. This is a great way to get your followers’ attention and show off your creativity. Reels can be used to promote your product, show off your talent, or just have fun. 

As far as original content goes, small businesses are finding a lot of luck with content that shows their manufacturing processes. Watching something being handmade is a great trust signal for your audience, and falls under the banner of interesting, engaging content, which can also boost profitability. If you’re looking for a way to stand out on Instagram, give Reels a try!


3. Social Shopping

Social shopping is a trend that is growing in popularity as more and more companies use social media platforms to market and sell their products. It’s a great way to discover new products, stay updated on the latest trends, and connect with friends. It allows shoppers to browse, compare, and purchase items online while interacting with other shoppers through social media platforms like Facebook, TikTok and Instagram. 

With social shopping, shoppers can get feedback from friends and family, find out more information about the product, and read reviews from other customers before making their purchase. Social shopping is a great way to make the shopping experience more enjoyable and interactive!


4. Live Streaming

Live streaming is a great way for businesses to engage with their audience in real-time. Depending on your platform of choice, you can use tools such as Instagram, TikTok or Facebook Live. These tools will allow you to connect with your audience in real time and create an interactive experience. Additionally, you can use social media to promote your livestream and engage with your viewers before, during, and after the live stream. So whether it’s your staff and customers buying your products, answering questions, or making general recommendations – social commerce is the way to go!

Not convinced? The global social commerce market is expected to hit €1.3 trillion in 2023, with a forecast to rise to €1.6 trillion in 2024. Businesses who want to capitalize on its growth should make it part of their marketing strategy sooner rather than later.

Remember: your viewers want to see something that’s interactive and ‘real’, so have fun, be creative, and provide useful content.


5. Augmented Reality (AR)

Companies are using Augmented Reality (AR) to create engaging and immersive experiences for their customers.

Augmented reality is a technology that overlays digital elements onto a user’s view of the real world. AR can be used in a variety of ways, from providing additional information about a product to guiding users through a complex task. AR has the potential to revolutionize the way we experience the world, providing us with unprecedented access to information and digital experiences.


6. User-Generated Content (UGC)

UGC allows companies to leverage the power of their customers to create content that is more authentic and engaging. User-generated content (UGC) is an invaluable asset for any business. It allows you to tap into the voice of your customers and gain insights that you may not have otherwise known. UGC can come in many forms such as reviews, testimonials, blog posts, videos, etc.

All of these can be used to give your business a competitive advantage as it helps to build trust and credibility with potential customers. Furthermore, UGC can be used to create engaging content for your website and social media channels that can be used to drive more traffic and increase conversions.


7. Storytelling

Storytelling is a great way to engage with an audience and share a brand’s story in an interesting and compelling way. It helps to create a connection by giving your readers a glimpse into your life or your thoughts. You can use stories to share your knowledge or experiences, or to make a point or tell a joke. To be successful, your stories should be interesting, entertaining, and appropriate to the subject matter. You should also focus on creating vivid imagery and employing descriptive language to bring the story to life.

Finally, be sure to keep your stories concise and to the point – no one likes a rambling story!


Influencing social media trends are important for staying up to date with the latest innovations and topics of discussion in a given industry or area of interest. They can also provide marketers with valuable insights into what consumers are looking for and how they interact with different products and services. 

If your business doesn’t have a social media presence in 2023, our advice is to get one as soon as possible. Social media marketing isn’t going anywhere, and staying on top of social media trends is one of the best ways to ensure that your business stays competitive. 

If you need support kicking off your social media presence, or simply want help analysing the best types of marketing engagement for your business, then get in touch!

Zoe Coady


As a digital agency, we help our clients excel in their field, helping them with all their digital projects, from hosting and website development, to content creation and social media campaigns.

Need help? Speak with a member of our team today!