5 Key Content Marketing Trends of 2023

There have been some exciting changes in the world of content marketing so far in 2023.


So we’ve collated an overview to help you get to grips with the trend setters, and give you the boost on your content journey!


One of the biggest trends we’re seeing is the use of interactive content in place of static content. While not a new concept, Interactive content such as quizzes, polls, and surveys are gaining popularity in recent months. We believe this is because small businesses and influencers are becoming more established on socials such as TikTok and Instagram, utilising its store capabilities and “face-to-face” engagement value.


Some current trends in content marketing, including the use of interactive content for engagement and data collection, the increasing use of AI for automating tasks and generating targeted content, and the growing popularity of video content for conveying complex ideas and increasing engagement. The content marketing industry will continue to evolve with new strategies emerging in the future.


Trend 1: Personalised Content
With more businesses adopting personalisation practices, content marketing will become more tailored to individual users. Automated content personalization will help marketers create custom content for different audiences.


Content personalization is an emerging trend in content marketing that allows brands to create unique, tailored experiences for their visitors. By leveraging data and technology, brands can create content that is tailored to the individual user, based on their interests and past engagement. This allows brands to provide content that is more relevant to their audience, resulting in higher engagement and better conversions. Content personalization is an effective way to build relationships with customers and increase loyalty.


Content personalisation marketing can be an effective way to increase engagement with your target audience. It enables you to create content that is tailored to their needs and interests, allowing you to build stronger relationships with them. By understanding what your audience wants and needs, you can create content that resonates with them, making them more likely to take action. Additionally, personalisation can help you stand out from the competition by providing unique experiences to your customers. To get started with content personalisation, it’s important to first identify your target audience, then create content that speaks to their individual needs and interests. You can also use data and analytics to understand how your content is performing and make adjustments to improve its effectiveness. Finally, consider leveraging marketing automation tools to streamline the process and ensure you’re delivering the right content to the right people at the right time.



Trend 2: Interactive Content

Content that encourages engagement and interaction is becoming more popular. Interactive content such as quizzes, polls, surveys, and even games will become more commonplace in content marketing strategies.


Interactive content marketing is an increasingly popular trend in the digital marketing space. It’s a great way to engage and interact with potential customers and drive conversions. It can be used to capture user data, teach users about products and services, and even drive sales. By creating interactive content, you can create a unique and engaging experience for users that will help to increase brand awareness and loyalty.


Interactive content marketing is a great way to engage your audience and get them excited about your brand. It allows you to create content that is tailored to their interests and encourages them to engage in a meaningful way. Creating interactive content can be as simple as creating a quiz, using polls to gather feedback or hosting a webinar. Interactive content can also be used to educate your audience, increase brand awareness, and even drive website traffic and sales. With the right approach and creative ideas, interactive content can be a great way to engage your audience and increase your reach and impact.


Trend 3: Voice Search Optimization

As voice search technology continues to improve, content marketing will need to focus on optimizing content for voice search queries. This means more natural-sounding language, long-tail keywords, and more.


Voice search optimization is becoming a popular trend in digital marketing in recent years. With the rise of virtual assistants such as Alexa and Google Assistant, businesses have been leveraging these technologies to improve their online presence. Voice search optimization focuses on providing users with accurate, detailed, and relevant answers to their queries. This can be achieved by creating content that is optimized for voice search, such as FAQs and long-form content. Additionally, businesses can focus on local SEO and use structured data to make their content easier to find and access. All of these strategies can help businesses reach more customers and gain more visibility in search engine results.


Voice search optimization is an important part of any digital marketing strategy. It involves optimizing your website and content to ensure that your content is discoverable when people use voice search queries. This includes optimizing titles and descriptions, as well as using long tail keywords and phrases that match natural speech patterns. Additionally, you should make sure that your content is well-structured and organized to ensure it can be easily found and understood by search engines. With the right optimization techniques, you can help ensure that your content is more easily discoverable when people use voice search.


Trend 4: Visual Content

Visual content such as infographics, videos, and images will become increasingly important in content marketing. Visual content can help to engage audiences and convey information in a more effective and efficient way.


Visual content marketing trends have been on the rise over the past few years. With the proliferation of social media, it has become more important than ever to make sure your content stands out from the crowd. Visual content can help your brand be memorable and engaging. This includes using visuals such as infographics, videos, photos, illustrations, and GIFs. Additionally, the use of user-generated content has become increasingly popular as well, as it helps to build trust and authenticity with your audience. By staying up-to-date on the latest trends and experimenting with different types of visual content, you can create an engaging and impactful visual content marketing strategy.


Visual content marketing is a great way to engage your audience and bring attention to your brand. It can help you create memorable content that stands out in the digital world. Visual content can include images, videos, infographics, and more. When used strategically, visual content can help you communicate your message in a more effective and impactful way. Additionally, visuals can help to break up long pieces of text and make information easier to digest. With the right visuals, you can create content that resonates with your audience and helps to build a stronger connection with them.



Trend 5: Influencer Marketing

Influencer marketing will continue to be an important part of content marketing in 2023. Working with influencers can help to increase brand visibility, reach new audiences, and build trust with potential customers.


Influencer marketing is great for companies to reach their target audiences. According to recent research, over 70% of brands are now using influencers to promote their products and services. This trend is being driven by the fact that consumers are more likely to trust and engage with content created by their favourite influencers than traditional ads. Additionally, influencers can reach large and diverse audiences, making them an attractive marketing option for companies. To take advantage of this trend, companies should consider leveraging influencers to amplify their content and build trust with potential customers.


Influencer marketing is a great way to reach a wider audience. Working with influencers can help to increase awareness of your brand and build trust with potential customers.


Incorporating Visual Content – Visual content such as images and videos are more engaging than text and can be used to create a more immersive customer experience.


Utilizing influencer marketing is an effective way to spread your message and increase your brand’s visibility. It’s important to carefully select the right influencers who will be a good fit for your brand and have a track record of success. Once you’ve identified the right influencers, you can create content that resonates with their audience and encourages them to share it. With the right strategy, influencer marketing can help you to build relationships, increase engagement, and drive conversions



These trending key content marketing trends are important because they help businesses stay up to date with the latest strategies and techniques for creating and distributing content that resonates with their target audience. By keeping track of trends, businesses can adapt their content marketing strategies to the changing needs and preferences of their audience, as well as the evolving landscape of digital marketing.


Staying current with content marketing trends can also help businesses stay ahead of their competitors by providing new and innovative ways to create and distribute content that engages and converts their audience. By implementing the latest best practices and tactics, businesses can improve their content marketing efforts and drive better results, such as increased website traffic, lead generation, and customer retention.


Keeping up with content marketing trends is crucial for businesses that want to remain competitive and effective in their digital marketing efforts.

Zoe Coady


As a digital agency, we help our clients excel in their field, helping them with all their digital projects, from hosting and website development, to content creation and social media campaigns.

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