The power of video: supercharging your marketing strategy

As the online community grows, so do the channels available to promote your business. Like other marketers or business owners, it’s important to know which channels to use when promoting and what the best options are when targeting your audience. Video marketing describes the use of video content to promote or inform audiences about your […]

Why Is Social Media Management Important In Modern Business?

3 women looking at social media strategies on their android phone

Social media is a huge part of our lives these days. From Instagram to Twitter to LinkedIn, everyone has a profile on at least one of these platforms. Social media, for all its flaws, is one of the best marketing tools that have come out of the innovations in technology in the past few decades. […]

Google Analytics: What is GA4 and should I make the switch?

As of July 1st 2023, GA4 was made the default version of Google Analytics and will be the sole option for analytics tracking. If you need to ask yourself, ‘should I switch to GA4?’ then you’ve probably answered your own question. But if you’re wondering what GA4 is and why you need it, read on. […]